Behavioural design is concerned with how design can shape and influence human behaviour. It covers domains such as health, sustainability, safety, social fabric, and even things like crime prevention.

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Think of it this way: Imagine you want to get and stay in shape by going to the gym. What is the hardest part of going to the gym? The 'going' part. That takes a conscious decision you have to make every single time and is 100% dependent on self-discipline. Which is why most of us fail to maintain an active lifestyle. 

 

Behavioural design eliminates the dependency of beneficial actions on conscious decision making and self-discipline, because the desired behaviour is embedded in the design.   

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The architect and/or urban planner designs his/her constructs in such a way that they enable, motivate or constrain certain predefined actions.

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These actions promote physical and physical health, strengthen social fabric, facilitate the cross pollination of ideas and optimize productivity. 

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NEXT: What is Customer's Narrative!