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In coaching there is a powerful question from which life changing journeys often start: what is the story you are telling yourself?


That story directs what you think, feel and act out in life. It can be an empowering one, or a crippling one. The first thing to find out is, which story do you have? Because whether you’re aware of it or not: there IS a narrative there guiding your every move.


A core believe of YUGENING*, is that our client’s narrative, the story we write while working and creating together, is the true foundation on which our architecture stands firm.

* to breathe life into people, places and things, doing what others couldn't even imagine.

Contact us and start YUGENING your projects.


verb - [ˈskrıptıŋ]

What is the client's narrative?

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